At Bowo, every product update serves a single purpose: to elevate your guest experience and make life easier for your teams.
The first half of 2025 brought major developments - a brand new back office, a welcome tablet that creates an instant “wow” effect at check-in, a complete concierge tool, new integrations… and even more CRM personalization.
Here’s a look at everything that’s new on Bowo. 👇
The first half of 2025 brought major developments - a brand new back office, a welcome tablet that creates an instant “wow” effect at check-in, a complete concierge tool, new integrations… and even more CRM personalization.
Here’s a look at everything that’s new on Bowo. 👇
🛎️ A fully integrated concierge tool
A guest asks for an airport transfer, a table at your partner restaurant, or tickets to the Louvre? With our new concierge tool, say goodbye to scattered notes - every request is now centralized, tracked, and followed through to completion.
📌 Request management
At the front desk or by phone, concierges can log guest requests manually in just a few clicks.
Each request is then automatically assigned to the right staff member, with task creation, real-time tracking, status notifications, and clear billing information.
✅ Task management for concierges
The tool works like a smart to-do list: each task can be assigned, tracked, and moved through custom statuses like “Pending,” “In progress,” or “Completed.”
📌 Request management
At the front desk or by phone, concierges can log guest requests manually in just a few clicks.
Each request is then automatically assigned to the right staff member, with task creation, real-time tracking, status notifications, and clear billing information.
✅ Task management for concierges
The tool works like a smart to-do list: each task can be assigned, tracked, and moved through custom statuses like “Pending,” “In progress,” or “Completed.”
🤝 Partner and provider management
All your partners - restaurants, drivers, spa providers… - are integrated into the tool. You can define the right fields based on partner type, structure billing rules, and quickly find the right contact at the right moment.
A real boost to deliver a concierge service that’s smooth, professional… and profitable.
All your partners - restaurants, drivers, spa providers… - are integrated into the tool. You can define the right fields based on partner type, structure billing rules, and quickly find the right contact at the right moment.
A real boost to deliver a concierge service that’s smooth, professional… and profitable.
🥰 Welcome Tablet: a personalized check-in from the very first second
From the moment they arrive, give your guests a check-in that feels modern - and above all, personal.
With the Welcome Tablet installed at the front desk, the receptionist can display a unique, tokenized QR code for each guest in just one click. It’s accompanied by a personalized welcome message and a stay summary (name, dates, room number…).
A small gesture that makes a big impression - the guest feels expected, recognized, and genuinely welcomed.
All they need to do is scan the QR code to instantly access their personalized Guest App.
✔️ A seamless onboarding into your brand universe
✔️ Natural adoption of the Guest App
✔️ The perfect entry point for upsells, service bookings, and real-time communication
A subtle piece of tech - with a powerful hospitality impact.
With the Welcome Tablet installed at the front desk, the receptionist can display a unique, tokenized QR code for each guest in just one click. It’s accompanied by a personalized welcome message and a stay summary (name, dates, room number…).
A small gesture that makes a big impression - the guest feels expected, recognized, and genuinely welcomed.
All they need to do is scan the QR code to instantly access their personalized Guest App.
✔️ A seamless onboarding into your brand universe
✔️ Natural adoption of the Guest App
✔️ The perfect entry point for upsells, service bookings, and real-time communication
A subtle piece of tech - with a powerful hospitality impact.
🖥️ A completely redesigned back office
Your back office has been given a full makeover to offer a faster, more intuitive… and much more powerful experience.
👉 More detailed statistics to help you monitor performance
👉 A smoother interface with reduced loading times
👉 A redesigned navigation focused on what matters most
In short, everything you need to save time and get a clearer view of what’s happening across your properties.
👉 More detailed statistics to help you monitor performance
👉 A smoother interface with reduced loading times
👉 A redesigned navigation focused on what matters most
In short, everything you need to save time and get a clearer view of what’s happening across your properties.
🎯 [CRM] New segmentation criteria for even more targeted campaigns
Because the right message sent to the wrong person is still the wrong message, our CRM continues to evolve to help you target more effectively.
Here are the new segmentation criteria now available in Bowo:
- Birthday - to trigger the right gesture at the right time
- Campaign behavior - email opens, link clicks, unsubmitted forms… all useful signals to personalize your follow-ups
- Booker vs. Guest (via Mews and Opera Cloud) - thanks to our integration with these PMSs, Bowo can now distinguish between the person who made the booking and the one staying. This allows you to send the right message to the right person — for example, the invoice to the booker, and a welcome message to the guest.
Smarter targeting, automated follow-ups, and communications that always hit the mark.
🔎 [CRM] Heatmap: see what really grabs your subscribers’ attention
Ever wonder where your guests actually click in your emails?
With Bowo’s new click map, you don’t have to guess - you can see it.
Each campaign now comes with a visual heatmap showing the number of clicks on each element of your email.
Is the main image stealing the show?
Is the “Book now” button underperforming?
Is the footer link unexpectedly popular?
This feature helps you understand what works — and fine-tune your future campaigns to boost conversions.
A powerful insight, finally made visible.
The example shown here is taken from a promotional email sent by Hôtel Le Pley using Bowo.
With Bowo’s new click map, you don’t have to guess - you can see it.
Each campaign now comes with a visual heatmap showing the number of clicks on each element of your email.
Is the main image stealing the show?
Is the “Book now” button underperforming?
Is the footer link unexpectedly popular?
This feature helps you understand what works — and fine-tune your future campaigns to boost conversions.
A powerful insight, finally made visible.
The example shown here is taken from a promotional email sent by Hôtel Le Pley using Bowo.
📥 [CRM] Your forms now automatically enrich Mews
No more double entry! Thanks to new sync developments with Mews, the information your guests provide through Bowo forms is now sent directly to your PMS.👉 First name, last name, email address, reason for stay… all of it is automatically added to the guest’s Mews profile as soon as the form is submitted.
👉 This helps you capture missing email addresses (especially valuable for OTA guests) and improve the quality of your database.
📆 [Guest App] A calendar-style booking page — simple, visual, efficient
Looking to offer your guests a smoother way to book activities, classes, or services?
Our new calendar-style booking page is designed just for that.
✔️ Time slots are displayed by day and hour
✔️ Real-time availability is clearly shown
✔️ Guests can select the activities they’re interested in and submit a request in just one click
Perfect for hotels with a wide range of offerings: yoga, spa, workshops, coworking…
And there’s more:
Prices can now adjust automatically based on guest segments. For instance, access to a class might be free for members — and paid for others. It’s all handled seamlessly.
The example shown here is taken from the Guest App of Kwerk properties.
Our new calendar-style booking page is designed just for that.
✔️ Time slots are displayed by day and hour
✔️ Real-time availability is clearly shown
✔️ Guests can select the activities they’re interested in and submit a request in just one click
Perfect for hotels with a wide range of offerings: yoga, spa, workshops, coworking…
And there’s more:
Prices can now adjust automatically based on guest segments. For instance, access to a class might be free for members — and paid for others. It’s all handled seamlessly.
The example shown here is taken from the Guest App of Kwerk properties.
🔐 [Security] SSO login now available for enterprise accounts
Bowo now supports Single Sign-On (SSO) using the SAML protocol.
What does that mean in practice?
Your teams no longer need to remember a separate password to access the Bowo back office. They can log in automatically using their existing professional accounts (Microsoft Entra / Azure AD, Google Workspace, or Okta).
✔️ Fewer passwords to manage
✔️ Secure access for every team member
✔️ Simplified user management for your IT team
A particularly useful feature for hotel groups and large organizations.
What does that mean in practice?
Your teams no longer need to remember a separate password to access the Bowo back office. They can log in automatically using their existing professional accounts (Microsoft Entra / Azure AD, Google Workspace, or Okta).
✔️ Fewer passwords to manage
✔️ Secure access for every team member
✔️ Simplified user management for your IT team
A particularly useful feature for hotel groups and large organizations.
New integrations
🧼 Bowo x HotSOS Housekeeping: Seamless connection between guest requests and your housekeeping teams
Thanks to our integration with HotSOS Housekeeping (Amadeus), any request submitted by a guest through the Bowo Guest App can automatically be pushed into HotSOS for faster, better-coordinated handling.
Need extra towels? A technical issue reported? A room refresh?
Everything is automatically routed to HotSOS and assigned to the relevant team.
✔️ Less friction between front desk and housekeeping
✔️ Full traceability from request to resolution
You deliver a smoother experience for your guests - while lightening the load for your staff.
Need extra towels? A technical issue reported? A room refresh?
Everything is automatically routed to HotSOS and assigned to the relevant team.
✔️ Less friction between front desk and housekeeping
✔️ Full traceability from request to resolution
You deliver a smoother experience for your guests - while lightening the load for your staff.
💬 Bowo x Crisp: Live chat embedded directly in your Guest App
Already using Crisp to chat with your guests? You can now integrate it seamlessly into the Bowo Guest App.The chat bubble appears naturally—just like on a website. Guests can ask a question, make a request, or report an issue anytime, without switching between apps.On your end, nothing changes: you continue managing all conversations from the Crisp interface.
A simple way to offer instant communication—effortless for your staff, seamless for your guests.
Bowo x OfficeRnD Flex: A smoother coworking experience for your members
OfficeRnD Flex is to coworking spaces what a PMS is to hotels: it manages members, space bookings, and service access.If your property already uses OfficeRnD, you can now connect it to Bowo to provide a smoother experience for your clients or members.
From the Guest App, they can book a meeting room, view available time slots, or access services included in their corporate account.
Everything stays synced with OfficeRnD Flex:
✔️ Booking history is preserved
✔️ Access rules linked to the client’s account are enforced
✔️ Management remains centralized in your usual tool
An elegant way to connect your coworking offer to your digital guest journey - without changing your internal processes.
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Want to activate one of these new features or learn more? Get in touch with your Bowo project manager.
And if you’re not working with us yet... maybe it’s time to fix that 😉 👉 Request a demo
Want to activate one of these new features or learn more? Get in touch with your Bowo project manager.
And if you’re not working with us yet... maybe it’s time to fix that 😉 👉 Request a demo
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