your brand is lived · bowo brings it to life

the guest relationship platform for hotels with a brand to defend.

A brand is lived: at the front desk, in a WhatsApp reply at 11pm, in the email that precedes arrival. Bowo brings it to life, before, during and after the stay.

talk to us

what the hotel knows.

what guests see.

what teams do.

Data centralised around the CRM, analysed by the AI: the core of the reactor.

Around the core, everything the guest experiences: in your colours, in your tone.

And the operational modules that plug into it, depending on your house.

01 · the core crm, data, ai
  • the CRM unifies profiles and stays
  • data, gathered from every channel
  • the AI analyses, prepares, replies
  • GDPR · hosted in France

guest profilecrm

CFCamille FontaineSuite 12 · 3rd stay · via Booking

sea viewgluten-freespabirthday on the 12th

conversationsomnichannel hub

WA« Una mesa para dos esta noche ? »

With pleasure Camille, 8:30pm at Le Balcon ✓

upsellthis month

4 280 €

Spa duo 18h+90 €

Late check-out+45 €

guest app usage7 days

82% of guests open it daily · 3.7 sessions

guest appno download

room servicespa & soinsconciergeactivities

in your colours · 12 languages

stay emailsyour brand guidelines

Good evening Camille, your stay is coming up. Everything is ready.

prepare my stay

confirmation · cancellation · services

in-room tvin your brand

HÔTEL RIVOLI & SPAgood evening Camille

your content, managed remotely

online reputation12 months

4,7/5 ★★★★★

reviews collected in the moment · reply drafted by the AI ✓

concierge desk housekeeping pms pos glitch management ip telephony door locks payment (psp) review replies online check-in upsell communication hub

the brand is lived · bowo brings it to life

the guest relationship platform for hotels with a brand to defend.

The brand is lived: at the front desk, in a WhatsApp reply at 11pm, in the email before arrival. Bowo brings it to life, before, during and after the stay.

get a call back

what the hotel knows.

the corecrm · data · iaunified profiles and stays · data from every channel · the ai that analyzes and prepares · GDPR, hosted in France

what the guests see.

what the teams do.

Join the 1,300+ hotels that trust us

Beau-Rivage PalaceBeau-Rivage PalaceSofitelSofitelMGalleryMGalleryMama ShelterMama ShelterFauchonFauchonMolitorMolitorOdalysOdalysLouvre HotelsLouvre Hotels1926 CollectionLausanne PalaceLausanne PalaceMK2 Hotel ParadisoMK2 Hotel ParadisoEvok CollectionEvok CollectionHilton DoubleTreeHilton DoubleTreeEkloEklo

the whole guest relationship,
managed in one place

Data, communications, services and operations come together in a single back office. 8 modules, one cross-platform AI: every hotel composes the scope it needs.

guest file · stayCRM
Claire Martin4th stay · direct booking · foodies segment
14 → 16 mars · ch. 214 · 2 pers.en cours
1 240 €1 330 €spent since 2024
5/5dernier avis
92 %emails ouverts
atelier culinaire · marsfirm pillowFR · opt-in ✓
✦ room service · spa duo +€90 · added to the profile
fiche guest · parcoursCRM
Thomas Lefèvre2nd stay · via Booking · business segment
pre-stay form completedonline check-in donepost-stay sent, awaiting reply
3 upsells210 € via l’app
86 %utilisation de l’app
4,8/5satisfaction globale
12 emails · 5 messages · 3 orders, the whole history in one place
plugged into the PMS · GDPR, hosted in France
Hotel CRM

Centralise your guest data and send targeted, personalised communications. 360° profiles, segments, automations... So every guest feels recognised and expected.

learn more →
BG
Maria G. · emailCan we arrive as early as 2pm?
Hello Maria, yes! Your room will be ready at 2pm.
answered by the front desk ✓
Maria G. · SMSFinalement on arrivera vers 22 h
Noted, the front desk is expecting you ✓
same thread, same guest
Hello Maria, settling in well? Your whole app is here ✦
WhatsApp · sent automatically on arrival
one thread per guest, whatever the channel
Communication hub

WhatsApp, SMS, emails and OTA messaging come together in one inbox. Every exchange is visible, whatever the channel.

learn more →
HÔTEL RIVOLI & SPAhello Camilleroom servicespa & soinsconciergeactivitiesno download · 12 languages
Guest App

Digital key, room service, spa, activities, city guide: your hotel fits in the guest's phone, with no download and in your colours. Your guests gain autonomy. You gain upsell.

learn more →
rm 41 · stayover · ready ✓rm 12 · departure · in progress
Housekeeping

Room statuses and maintenance jobs in real time, synchronised with your PMS. The head housekeeper and the front desk read the same thing at the same moment.

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taxi 6:30am · assigned to Karim ✓table for 2 · tonight 8:30pm ✓
Concierge desk

Simplify the handling of guest requests and the follow-up of internal tasks. Every request is assigned, prioritised and tracked through to resolution. For impeccable service.

learn more →
Is the spa open tomorrow morning?
Yes, from 9am. Shall I book you a treatment?
generated by AI100 % de confiance
pages correspondantesSpa · book a treatmentopen in the app
¿El bar sigue abierto esta noche?
Sí, hasta las 23 h, en la 9.ª planta. ¿Le guardo una mesa?
generated by AIin the guest's language
páginas correspondientesMenú · Bar, 9.ª plantaabrir en la app
I'd like to extend my stay by two nights
confidence 72% · handed over to the front desk
draft · prepared for the teamGood evening! With pleasure. Can you confirm your new departure date? I'll check availability.
answers 24/7 · the team stays in control
Cross-platform AI

It answers guests 24/7 in their language, remembers their preferences, keeps your app content up to date and prepares your review replies. Your teams approve, and take over whenever the human touch makes the difference.

learn more →
HÔTEL RIVOLI & SPAgood evening Camilleroom service · spa · your stay
TV management

Your content on the in-room screen. The guest turns on the TV and finds their name, their stay and your services.

learn more →
Giulia★★★★★

“Perfect welcome, thanks for the upgrade!”

reply drafted by the ai ✓
Online reputation

Understand what pushes your ratings up or down, identify priorities and, with the AI, prepare every reply in your brand's tone.

learn more →
ID document scanned ✓digital key sent ✓
Online check-in

Your guests complete their details and scan their documents before arrival. Fewer formalities at the front desk, more time to welcome them.

learn more →

what it brings in,
really

These figures come from real properties, not a market study. Behind each one, concrete usage and documented results.

€142kof in-app upsell in 2025

case study · 1926 Le Soleil

Upsell as a revenue line in its own right

Room service, spa, experiences: everything is ordered and paid from the Guest App, without going through the front desk.

read the case study →

€142,278of in-app upsell in 2025

82%pre-stay email open rate

case study · Jumbo Hotels

Targeted communications that engage

“The teams have a goldmine in their hands to personalise and perfect the guest experience.”Harry Denis, Marketing Manager
read the case study →

82%pre-stay email open rate

+€32kof upsell before arrival

case study · MADEHO

A harmonised journey across 13 hotels

1 group, 13 identities, one same level of standards - and every address stays itself.

read the case study →

+€32,246of upsell before arrival

2 to 5tools replaced

CASE STUDY · EKLO HOTELS

One line less in the software budget

“With Bowo we were able to replace 2 tools: the CRM and the online reputation tool.” Stéphanie Petit, Marketing Director
read the case study →

2 to 5tools replaced

from the first hello,
to the next stay

Each step feeds the next: what you learn before arrival enriches the stay, and what your guests experience on site prepares what comes after.

01before the stay

before the stay

say hello before they even arrive

The guest receives the right information, prepares their arrival and discovers the services that match their stay. Meanwhile, the hotel is already collecting what will help welcome them better.

  • Emails, SMS and WhatsApp timed to the arrival date
  • Dynamic forms: allergies, arrival time, special occasion
  • Online check-in with ID scan and digital key
  • Upgrades, spa and activities bookable in advance

Hôtel Rivoli & Spa

good evening Camille,

your stay starts in 3 days

02during the stay

during the stay

show them what you do best

The Guest App becomes the gateway to the hotel. Offers adapt to the profile and the moment of the stay, while the teams follow every request through to resolution.

  • Services and content tailored to each guest
  • Orders, bookings and online payments
  • Chat, practical information and concierge desk
  • Requests followed through to resolution, not just to the shift change
‹ Room service

Club sandwich Rivoli

frites maison, salade
24 €

Sole meunière

seasonal vegetables
38 €

Champagne brut, 37,5cl

servi frais
45 €
03after the stay

after the stay

make them come back,
again and again

The stay ends, the relationship does not. Reviews, preferences and habits enrich the profile to personalise what comes next and encourage the next direct booking.

  • Surveys and review collection at the right moment
  • Feedback analysis and replies prepared by the AI
  • Campaigns segmented by history and preferences
  • Recognition of regulars and personalised loyalty

merci Camille ✨

See you soon at Hôtel Rivoli & Spa

Your stay?

★★★★★

A brand is lived.
Bowo brings it to life,
at every moment of the stay.

Connect your ecosystem

Bowo plugs into your PMS and the tools already in place. Information flows both ways, with no re-typing and no extra silo.

    Compose your guest journey

    Guest app, CRM, communication hub, online reputation, online check-in, in-room TV, concierge desk, housekeeping: you switch on what serves you, when it serves you. In your image, in your languages, with no download for the guest.

    Guest App

    Chat & messaging

    Online check-in

    Digital key

    Room service & bookings

    +45 €

    Upsell & payment

    ✓✓

    Concierge desk

    Housekeeping

    Online reputation

    In-room TV

    each property composes its bowo · deployed in 15 days · in your brand

    Automate without losing control

    The profile, the booking and the moment of the stay trigger the right message, on the right channel. The AI handles the simple requests; your teams step in where they make the difference.

    your data, live

    guest data, gathered and
    finally put to work

    Profiles, campaigns, forms, reviews, AI activity: everything reads in one place, in real time. This data belongs to you. And above all, it becomes usable.

    The profile enriches itself, stay after stay

    History, preferences, spending, channels: the profile builds itself, stay after stay, with no re-typing.

      Campaigns that perform

      Fine-grained segments, sends timed to the moment of the stay and results you can read campaign by campaign.

        Collection, without friction

        Preferences, allergies, arrival times: forms feed straight into profiles and your operations.

          All the reviews, one single read

          The survey goes out at the right moment of the stay, the AI drafts the reply, you approve before publication.

            The AI's impact, measured

            Messages resolved, languages served: the AI reports back, the human takes over when needed.

              bowo back office · Hôtel Rivoli & Spa● live
              23arrivals tomorrow
              12nationalities tonight
              3,7sessions / guest / jour
              82 %utilisent l'app chaque jour

              profil clientcrm

              CF
              Camille FontaineSuite 12 · 3e stay
              sea viewgluten-freespabirthday on the 12th

              average basket €142 · cumulative value €428

              today's arrivalsreal time

              CF

              Camille Fontaine · Suite 12
              room ready ✓

              MB

              Marco Bianchi · Ch. 27
              on the way, arriving 6:30pm

              LP

              Léa Petit · Rm 8
              upgraded · birthday on the 12th

              6 arrivals after 8pm · front desk notified

              ce soiroccupation

              64 ch.

              Occupancy87 %

              Online check-ins18 / 23

              Departures tomorrow19

              synchro PMS en continu

              known preferencesce soir

              sea view
              21
              quiet floor
              13
              gluten-free
              9

              upcoming occupancy4 semaines

              cette sem. 87 %+1 · 74 %+2 · 61 %+3 · 52 %

              unified profilesbase

              3 512

              +128 ce mois · PMS + OTA + formulaires

              3 512profils joignables
              2 340clics vers la guest app
              4workflows automatiques
              87 %d'ouverture moyenne

              crm & marketing30 jours

              12 480 emails sent

              87 % d'ouverture

              “birthdays” campaign · sent ✓

              campagnesouverture

              pre-stay D-7
              87 %
              bienvenue
              92 %
              offre spa -20 %
              64 %
              anniversaires
              71 %
              post-stay
              58 %
              direct booking follow-up
              41 %

              6 campagnes actives ce mois

              attributed revenue30 jours

              8 360 €

              Upsell via campagnes4 890 €

              Direct bookings2 640 €

              Spa & restaurant830 €

              measured, not estimated

              “new stay” workflowauto

              ●

              Online check-in

              J-7
              ●

              Suggestions spa

              J-3
              ●

              Digital key

              J-1

              audiences & segments12 actifs

              VIPfamillesaffairesspa loversanniversairesrepeatersweek-ends

              continuously updated from the PMS and the forms

              deliverability30 jours

              98 %

              SMS & WhatsApp98 %

              Unsubscribes0,4 %

              8formulaires actifs
              312replies this month
              +9 %vs N-1
              1 204fields pushed to the profile

              bilan des formulaires30 jours

              89 %

              average completion · 1 min 40 per form

              latest answersreal time

              ●

              Rm 41 · “gluten-free” noted on profile

              preferences
              ●

              Suite 12 · check-in completed

              2 min
              ●

              Rm 8 · taxi requested for 6:30am

              departure
              ●

              Rm 15 · peanut allergy flagged

              allergies
              ●

              Rm 27 · late check-out requested

              departure

              each answer enriches the guest profile

              completionpar formulaire

              check-in
              92 %
              preferences
              78 %
              concierge
              71 %
              allergies
              66 %
              stay review
              62 %
              departure & taxi
              54 %

              volume30 jours

              312 answers this month · 14 today

              what your forms learnpushed to the profile

              allergiesoreillersarrival timetaxienfantsdietsspecial occasions

              1,204 fields pushed to guest profiles this month

              mobileusage

              96 %

              filled in from a phone

              48avis ce mois
              +12vs N-1
              2 to 5of replies published
              < 24 hin response time

              online reputation12 mois

              4,7/5 ★★★★★

              ★★★★★ Google · “Staff that pampers you, the app is brilliant”

              reply drafted by the ai · to validate

              ratings breakdownce mois

              5 stars68 %

              4 stars22 %

              3 stars and under10 %

              48 avis · Google 26 · Booking 14 · Tripadvisor 8

              note par plateforme12 mois

              Google
              4,8
              Booking
              4,6
              Tripadvisor
              4,7
              Expedia
              4,5

              repliesai + you

              100 %

              drafted by the ai, validated by you

              the words that keep coming upanalyse ia

              homebreakfastspacleanlinessl'appconciergevuecalme

              extraits automatiquement des avis, toutes langues

              impact6 mois

              Note moyenne+0,3

              Volume d'avis+38 %

              73 %resolved by the ai alone
              9langues traduites
              < 1 minto first reply
              27 %handed to the team

              stats ia30 jours

              1 248

              messages handled · 73% resolved by the ai alone

              the ai just nowreal time

              ●

              “Una mesa para dos” · answered in ES

              WhatsApp
              ●

              5★ Google review · reply drafted

              online reputation
              ●

              Late check-out offered · accepted +€45

              upsell
              ●

              “Spa” page translated into DE

              contenus
              ●

              Complex request · handed to Julie

              front desk

              a human takes over whenever needed

              top demandes30 jours

              room service
              342
              horaires spa
              238
              late check-out
              183
              taxi & transferts
              131
              wifi & tv
              118

              canaux30 jours

              WhatsApp46 %

              In-app32 %

              Email & SMS22 %

              languages detectedtranslated both ways

              frenchanglaisespagnolallemanditalienportugaisdutcharabemandarin

              the guest writes in their language, your teams read in theirs

              time savedce mois

              31 h

              of front-desk time saved

              well surrounded,
              from day one

              A dedicated contact supports you from project scoping to go-live. After launch, the team stays close to grow usage and results.

              your guests deserve better.

              600+ hotels, 28 countries, 13.5 million guests. A personalised 30-minute demo, focused on your property and your priorities.

              Sans engagement.

              see the demo