The world's top 10 hotel groups in 2026
Looking for the world's largest hotel groups in 2026?
From Marriott and Hilton to Accor and Jin Jiang, the global hotel industry is dominated by a handful of powerful groups, each managing dozens of brands and hundreds of thousands of rooms around the world.
This ranking presents the top 10 hotel groups worldwide, with up-to-date 2026 figures, their performance, their latest news, their development strategies and the main brands in their portfolios.
- Which is the largest hotel group in the world in 2026?
- Which chains are growing the fastest?
- Which brands belong to Marriott, Accor, Hilton or IHG?
- Which strategies are shaping today's global hospitality industry?
Whether you are a hospitality professional, an investor or a consultant, this guide gives you a complete overview of the main players in the global hotel market.
The world's largest hotel groups in 2026
Ranking of the world's hotel groups by number of rooms (as of 31 December 2025):- Marriott International: 9,707 hotels / 1,756,421 rooms (+4.3%)
- Jin Jiang: 14,985 hotels / 1,547,366 rooms (+6.6%)
- Hilton Worldwide: 9,044 hotels / 1,330,947 rooms (+6.5%)
- H World Group: 12,262 hotels / 1,190,879 rooms (+17.1%)
- IHG: 6,963 hotels / 1,026,177 rooms (+5.0%)
- OYO: 32,754 hotels / 940,973 rooms (+59.2%)
- Accor: 5,836 hotels / 881,427 rooms (+3.7%)
- Wyndham Hotel Group: 8,389 hotels / 868,899 rooms (-3.8%)
- Choice Hotels International: 7,575 hotels / 656,825 rooms (+0.5%)
- BTH Hotels: 7,802 hotels / 554,919 rooms (+7.0%)

In short: a hotel industry in constant motion
The 2026 ranking confirms the growing consolidation of the global hotel industry, but it also reveals very different growth trajectories.
Unsurprisingly, Marriott International keeps its place as the world leader for the tenth year in a row, now passing the 1.7 million room mark.
Behind it, Jin Jiang and Hilton still complete the podium, while IHG becomes the fifth group to cross the one million room threshold.
But the biggest shake-up comes from OYO, which jumps from 9th to 6th place, driven in particular by the integration of G6 Hospitality. Wyndham, on the other hand, drops two places after parting ways with its Super 8 master franchisee in China.
Beyond sheer volume, strategies are evolving.
Conversions are playing a growing role at Marriott and IHG, while Wyndham continues to favour new builds.
The groups are also looking to cover ever more segments: luxury and lifestyle keep expanding, while midscale, extended stay and alternative accommodation are becoming major battlegrounds.
Finally, the geography of growth is being redrawn. China remains a formidable growth reservoir, while India is emerging as one of the most coveted markets: Marriott, Accor, Louvre Hotels Group and OYO are all accelerating their development there.

A closer look at the 10 largest hotel groups

1. Marriott International
At the top of the ranking we find Marriott International, the world leader for the tenth consecutive year.
With 1,756,421 rooms and a presence in 143 countries, Marriott International is the largest hotel chain in the world in 2026.
The American group grew its estate by +4.3% and reached a symbolic milestone with the opening of its 10,000th hotel worldwide in June 2026.
While luxury remains one of the group's pillars (with seven brands and around 700 properties), Marriott is now accelerating in the midscale segment, notably with City Express, Four Points Flex, StudioRes and the new Series by Marriott brand, launched in 2025 and first rolled out in India.
Another major move: the acquisition of citizenM, completed in July 2025. With this brand known for its lifestyle positioning, its design and its highly digital experience, Marriott strengthens its offering in a segment that has become strategic for the big hotel groups.
And the Marriott machine shows no sign of slowing down: in the first quarter of 2026 its development pipeline was approaching 618,000 rooms, up more than 5% year on year, while conversions accounted for more than 30% of the new rooms signed in 2025.
Photo credit: The Heathrow/Windsor Marriott Hotel in the United Kingdom.

2. Jin Jiang
In 2026, Chinese hotel group Jin Jiang keeps its place as the world's number two, with 14,985 hotels and 1,547,366 rooms.
Growth remains steady at +6.6%, the sign of a solid, consistent strategy.
Still relatively discreet outside Asia under its own name, Jin Jiang relies internationally on two major players: Radisson Hotel Group (outside the Americas) and Louvre Hotels Group, two complementary subsidiaries led by Federico J. Gonzalez.
Radisson recorded more than 272 signings and openings in 2025, driven by its EMEA and Asia-Pacific markets.
Meanwhile, Louvre Hotels Group continues its transformation, with the goal of renovating 80% of its estate by 2028. The repositioning of Campanile is accelerating around its new PRIME and NATURE concepts, while the group keeps expanding in France, India and China.

3. Hilton Worldwide
Hilton Worldwide is the third largest hotel group in the world in 2026. The group posted another year of strong growth, with its estate up +6.5%, more than 81,000 additional keys.
In 2025, Hilton passed the 9,000 hotel mark worldwide.
Its pipeline reached a record level of more than 520,000 rooms, and Hilton states that roughly one in five hotel rooms currently under construction in the world will join one of its brands.
The global hotel chain also keeps building momentum in luxury and lifestyle, a portfolio that has passed 1,000 properties, with nearly 500 more in development.
Finally, Hilton keeps widening its playing field with the launch of Outset Collection, then Apartment Collection by Hilton in early 2026, marking its entry into the booming serviced apartment market.

4. H World Group
H World Group is the fourth largest hotel group in the world in 2026, with estate growth still in double digits (+17.1%).
The Chinese group, formerly Huazhu, keeps expanding at an impressive pace: 2,444 new hotels opened in 2025, mostly in China, with an offering that is gradually moving upmarket.
Its development relies very largely on an asset-light model: 93% of its rooms are now operated under franchise or manachise agreements.
Internationally, H World continues to build on the brands of the former Deutsche Hospitality, notably Steigenberger and IntercityHotel. This activity remains marginal, however, compared with the Chinese market, which concentrates the vast majority of its estate.
And the momentum should continue: for 2026, the group plans another 2,200 to 2,300 hotel openings, alongside 600 to 700 closures. Massive growth, but controlled growth.

5. InterContinental Hotels Group (IHG)
In 2026 IHG becomes the fifth hotel group in the world to cross the symbolic one million room threshold. With 6,963 hotels and 1,026,177 rooms, the British group posted solid estate growth of +5%.
Conversions play a growing role in this expansion: they accounted for more than half of the rooms opened in 2025 and 40% of newly signed rooms.
This strategy continues with the launch in early 2026 of Noted Collection, a new brand aimed at upscale independent hotels, complementing a portfolio strengthened in 2025 by the acquisition of the lifestyle brand Ruby.
Luxury, lifestyle and premium remain strong pillars, driven in particular by Six Senses, Regent, Kimpton, Hotel Indigo and voco.
Geographically, the United States and Greater China remain two key markets, with two milestones reached in 2025: the 4,000th hotel in the United States and the 800th in Greater China. Europe is also accelerating, with supply up 27% in three years.
Its pipeline now stands at around 340,000 rooms, the equivalent of a third of its current estate.

6. OYO
OYO posts the strongest rise of the 2026 ranking, jumping from 9th to 6th place worldwide with spectacular estate growth of +59.2%.
This acceleration is mainly explained by the integration of G6 Hospitality, acquired at the end of 2024, which operates the Motel 6 and Studio 6 brands and gives the Indian group a whole new dimension in the North American market. The United States is now one of its main growth engines.
In India, OYO is also evolving its model, developing more directly operated or managed hotels, notably under the Townhouse, Sunday Hotels and Palette brands, with a clear ambition to move upmarket.
Finally, OYO's parent company, renamed PRISM in 2025, is preparing its IPO. After several aborted attempts, in 2026 it filed a new IPO project aiming to raise up to 66.5 billion rupees (around €660m).

7. Accor
Accor is the seventh largest hotel chain in the world. The only French group in the Top 10, and Europe's champion.
It now counts 881,427 rooms and posted moderate growth of +3.7%, or 31,142 additional rooms.
Its strategy remains largely driven by luxury and lifestyle, whose estate grew faster than the Premium, Midscale and Economy segments in 2025. Raffles, Fairmont, Sofitel and the Ennismore brands keep fuelling the group's move upmarket.
But one of the most structural moves concerns India. Accor has joined forces with InterGlobe, the parent company of IndiGo, with the ambition of reaching 300 hotels under Accor brands in the country by 2030, compared with 71 at the time of the announcement. The partnership also includes an investment in Treebo, which will develop ibis and Mercure among others.
With more than 1,500 hotels and 260,000 rooms in development, Accor also stands at the doorstep of the one million room mark.
The group also stands out for the diversity of its portfolio, with more than 45 brands, twice as many as IHG or Hilton, for example.

8. Wyndham Hotels & Resorts
Wyndham slips from sixth to eighth place in the 2026 world ranking, with its estate down -3.8%.
This decline is mainly explained by the split with Tian Rui Hotel Corporation, its historic master franchisee for Super 8 in China. Nearly 68,000 rooms left the group's scope as a result.
A setback that nonetheless hides solid development momentum: excluding the Super 8 China impact, Wyndham announced global estate growth of 4% in 2025, driven in particular by EMEA and Latin America (+7%), against +1% for the United States.
The group keeps betting on midscale and extended stay, which account for nearly 70% of its pipeline. That pipeline reached a new record with 2,200 hotels and 259,000 rooms in the works.
A strategy that sets it apart from many competitors: while conversions are gaining ground across the industry, Wyndham largely favours new builds, which make up 77% of its pipeline.

9. Choice Hotels
The fourth American hotel chain in the ranking, Choice Hotels drops to ninth place in the 2026 world top 10, overtaken by OYO and Wyndham. Its estate remained almost stable over the year (+0.5%).
This modest progression nonetheless hides two opposite dynamics : in the United States, the group keeps optimising its portfolio by exiting underperforming properties (-2.9% in rooms), while internationally its estate grew by +12.5% and is now approaching 160,000 rooms.
Choice is accelerating in Canada, Australia, China and Europe in particular, where the integration of Zenitude Hôtel-Résidences almost doubled its French portfolio.
Extended stay remains a major strategic focus.

10. BTH Hotels
Some way behind but still in the top 10, BTH Hotels posted estate growth of +7.0%.The group counts 554,919 rooms across 7,802 hotels in 2026.
Like H World and Jin Jiang, BTH still benefits from the considerable potential of the Chinese hotel market, where only around 42% of rooms belong to chains, compared with more than 70% in the United States, leaving substantial room for consolidation for the big domestic groups.
Its development remains very largely concentrated in China.
Which brands belong to which hotel groups? The full portfolio of each group
Each hotel group gathers many brands, from luxury to economy, from lifestyle to extended stay. These brand portfolios are a key part of their identity and their growth strategy.
To help you navigate the complex landscape of hotel brands, we have created a visual guide gathering the main brands belonging to the groups in this ranking.










Hotel brands: how many is too many?
The ranking of the largest hotel groups is impressive. But behind this race for scale, another reality is emerging: an explosion in the number of brands that makes the hotel landscape ever more complex.
Today, some groups accumulate 20, 30 or even more than 40 brands. This multiplication serves a genuine growth strategy: covering more segments, making conversions easier and attracting new owners and franchisees.
But it also has its limits:
- diluted brand identities,
- confusion for travellers (who can really tell the difference between a Sofitel, an InterContinental, an MGallery, a Méridien…?),
- cannibalisation between properties of the same brand
- and difficulty building a truly distinctive experience.
Faced with this profusion, smaller hotel groups and independents may well have another card to play: their agility, their closeness to travellers and their ability to build more singular identities.
Because as brands multiply, differentiation depends less on the name on the facade than on the experience guests actually live.
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