Looking for the largest hotel chains in 2026?
From Marriott and Hilton to Accor and Jin Jiang, the global hotel industry is dominated by a handful of powerful groups, each operating dozens of hotel brands and hundreds of thousands of rooms worldwide.
This updated ranking presents the top 10 hotel chains in the world in 2026, with the latest figures, key performance indicators, recent developments, growth strategies and the main hotel brands in each group’s portfolio.
- What is the largest hotel chain in the world in 2026?
Which hotel chains are growing the fastest?
Which hotel brands belong to Marriott, Accor, Hilton or IHG?
What strategies are shaping the global hotel industry today?
Whether you are a hospitality professional, investor or consultant, this guide gives you a full picture of the major players in the global hotel industry.
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Global Ranking of Hotel Groups in 2026 based on the Number of Rooms (as of 31/12/2025):
- Marriott International: 9,707 hotels / 1,756,421 rooms (+4.3%)
- Jin Jiang: 14,985 hotels / 1,547,366 rooms (+6.6%)
- Hilton Worldwide: 9,044 hotels / 1,330,947 rooms (+6.5%)
- H World Group: 12,262 hotels / 1,190,879 rooms (+17.1%)
- IHG: 6,963 hotels / 1,026,177 rooms (+5.0%)
- OYO: 32,754 hotels / 940,973 rooms (+59.2%)
- Accor: 5,836 hotels / 881,427 rooms (+3.7%)
- Wyndham Hotel Group: 8,389 hotels / 868,899 rooms (-3.8%)
- Choice Hotels International: 7,575 hotels / 656,825 rooms (+0.5%)
- BTH Hotels: 7,802 hotels / 554,919 rooms (+7.0%)
Source: MKG Consulting
In a nutshell: a global hotel market being reshaped
The 2026 ranking confirms the increasing concentration of the global hotel industry, while also revealing very different growth trajectories among the world’s major hotel chains.
Unsurprisingly, Marriott International remains the world’s largest hotel chain for the tenth consecutive year, with more than 1.7 million rooms.
Jin Jiang and Hilton still complete the top three, while IHG becomes the fifth hotel group to cross the symbolic threshold of one million rooms.
The biggest shake-up comes from OYO, which jumps from 9th to 6th place, driven in particular by the integration of G6 Hospitality. Wyndham, by contrast, falls two places following the termination of its Super 8 master franchise agreement in China.
Beyond sheer size, development strategies are changing. Conversions are playing an increasingly important role for Marriott and IHG, while Wyndham continues to favor new-build properties. Major hotel chains are also expanding across more segments: luxury and lifestyle continue to grow, while midscale, extended stay and alternative accommodations are becoming major battlegrounds.
Finally, the geography of hotel growth is shifting. China remains a tremendous source of growth, while India is emerging as one of the industry’s most coveted markets, with Marriott, Accor, Louvre Hotels Group and OYO all accelerating their development there.
Credits : Top 10 hotel groups worldwide in 2025 - MKG Consulting
Analysis of the World’s Top 10 Hotel Groups
1. Marriott International
At the top of the ranking, Marriott International remains the world’s leading hotel group for the 10th consecutive year.
With 1,756,421 rooms across 143 countries, Marriott International is the largest hotel chain in the world in 2026.
The US hotel group grew its room portfolio by +4.3% and reached another symbolic milestone with the opening of its 10,000th hotel worldwide in June 2026.
While luxury remains a core pillar of the group — with 7 luxury hotel brands and around 700 properties — Marriott is now accelerating in the midscale segment, notably through City Express, Four Points Flex, StudioRes and the new Series by Marriott brand, launched in 2025 and initially rolled out in India.
Another major move was the acquisition of citizenM, completed in July 2025. Known for its lifestyle positioning, design and highly digital guest experience, citizenM strengthens the Marriott hotel brand portfolio in a segment that has become increasingly strategic for major hotel chains.
And Marriott shows no sign of slowing down: in the first quarter of 2026, its development pipeline approached 618,000 rooms, up more than 5% year-on-year, while conversions accounted for more than 30% of new rooms signed in 2025.
Photo Credits: The Heathrow/Windsor Marriott Hotel in the United Kingdom
2. Jin Jiang
In 2026, Chinese hotel group Jin Jiang remains the second-largest hotel chain in the world, with 14,985 hotels and 1,547,366 rooms.
Its portfolio continues to grow strongly, at +6.6%, reflecting a steady and robust development strategy.
Although the Jin Jiang name itself remains relatively discreet outside Asia, the group relies internationally on two major hotel chains: Radisson Hotel Group (excluding the Americas) and Louvre Hotels Group.
Radisson recorded more than 272 hotel signings and openings in 2025, driven by its EMEA and Asia-Pacific markets.
Meanwhile, Louvre Hotels Group continues its transformation, with the goal of renovating 80% of its portfolio by 2028. The repositioning of Campanile is accelerating through its new PRIME and NATURE concepts, while the group continues to expand in France, India and China.
3. Hilton Hotels
Hilton Worldwide maintains its third place in the 2026 ranking. The group recorded another year of strong growth, expanding its room portfolio by 6.5%, or more than 81,000 additional rooms.
In 2025, Hilton crossed the milestone of 9,000 hotels worldwide.
Its development pipeline has also reached a record of more than 520,000 rooms, with Hilton stating that approximately one in five hotel rooms currently under construction worldwide will join one of its brands.
The international hotel group is also strengthening its position in the luxury and lifestyle segments, where its portfolio has surpassed 1,000 properties, with nearly another 500 under development.
Finally, the Hilton hotel brands portfolio continues to diversify with the launch of Outset Collection, followed by Apartment Collection by Hilton in early 2026, marking the group’s entry into the fast-growing furnished apartment market.
4. H World Group
H World Group is the fourth-largest hotel group in the world in 2026, with its hotel portfolio once again recording double-digit growth at +17.1%.The Chinese group, formerly known as Huazhu, continues to expand at an impressive pace: 2,444 new hotels opened in 2025, mainly in China, alongside a gradual move upmarket.
Its development strategy is overwhelmingly asset-light: 93% of its rooms are now operated under franchise or manachise agreements.
Internationally, H World continues to rely on the former Deutsche Hospitality brands, including Steigenberger and IntercityHotel. However, its international business remains relatively small compared with China, which still accounts for the vast majority of its portfolio.
And the momentum is expected to continue: in 2026, the hotel group plans to open another 2,200 to 2,300 hotels, alongside 600 to 700 closures. Massive growth — but controlled growth.
5. InterContinental Hotels Group (IHG)
In 2026, IHG becomes the fifth hotel group in the world to cross the symbolic threshold of one million rooms. With 6,963 hotels and 1,026,177 rooms, the British hotel chain recorded solid portfolio growth of 5%.
Conversions are playing an increasingly important role in its expansion: they accounted for more than half of the rooms opened in 2025 and 40% of newly signed rooms.
This strategy continues with the early-2026 launch of Noted Collection, a new IHG hotel brand targeting upscale independent hotels. It joins a portfolio further strengthened in 2025 by the acquisition of lifestyle brand Ruby.
Luxury, lifestyle and premium remain key priorities for the IHG hotel brand portfolio, led by names such as Six Senses, Regent, Kimpton, Hotel Indigo and voco.
Geographically, the United States and Greater China remain two strategic markets. IHG reached two major milestones in 2025: its 4,000th hotel in the United States and 800th in Greater China. Europe is also accelerating, with IHG’s supply in the region increasing by 27% over three years.
Its development pipeline now stands at approximately 340,000 rooms, equivalent to around one-third of its existing portfolio.
6. OYO
OYO records the biggest jump among the world’s top hotel chains in 2026, climbing from 9th to 6th place as its hotel portfolio grows by an extraordinary 59.2%.
This acceleration is partly driven by the integration of G6 Hospitality, acquired in late 2024. G6 operates the Motel 6 and Studio 6 hotel brands and gives the Indian group a significantly larger presence in the North American market. The United States has now become one of OYO’s major growth engines.
In India, OYO is also evolving its business model by developing more directly operated or managed hotels, notably through the Townhouse, Sunday Hotels and Palette brands, with a clear ambition to move upmarket.
Finally, OYO’s parent company, renamed PRISM in 2025, is preparing to go public. Following several unsuccessful attempts, it filed a new IPO proposal in 2026 seeking to raise up to INR 66.5 billion (approximately €660 million).
7. Accor
Accor is the seventh largest hotel chain worldwide. It is the only French hotel group in the Top 10 and remains Europe’s leading hotel group.
Accor now operates 881,427 rooms, with moderate growth of +3.7%, representing 31,142 additional rooms.
Its strategy remains heavily focused on luxury and lifestyle, whose portfolio grew faster in 2025 than the Premium, Midscale and Economy divisions. Raffles, Fairmont, Sofitel and the various Ennismore brands continue to drive Accor’s move upmarket.
One of its most significant strategic developments, however, concerns India. Accor partnered with InterGlobe, the parent company of IndiGo, with the ambition of reaching 300 Accor-branded hotels in India by 2030, compared with 71 when the partnership was announced. The agreement also includes an investment in Treebo, which will notably develop ibis and Mercure properties.
With more than 1,500 hotels and 260,000 rooms in development, Accor is also approaching the one-million-room mark.
The group stands out for the breadth of its Accor brands portfolio, with more than 45 hotel brands — around twice as many as IHG or Hilton.
8. Wyndham Hotels & Resorts
Wyndham falls from sixth to eighth place among the world’s largest hotel groups in 2026, with its room portfolio declining by 3.8%.
The drop is mainly due to the termination of its relationship with Tian Rui Hotel Corporation, its longstanding Super 8 master franchisee in China. As a result, nearly 68,000 rooms were removed from Wyndham’s portfolio.
Yet this decline masks solid underlying development: excluding the impact of Super 8 China, Wyndham reported 4% global portfolio growth in 2025, led by EMEA and Latin America (+7%), compared with +1% in the United States.
The hotel chain continues to focus on midscale and extended-stay hotels, which account for nearly 70% of its pipeline. The pipeline has reached a new record of 2,200 hotels and 259,000 rooms.
Its development strategy also differs from many other major hotel chains: while conversions are gaining ground across the industry, Wyndham continues to favor new construction, which accounts for 77% of its pipeline.
9. Choice Hotels
The fourth US hotel chain in the ranking, Choice Hotels falls to ninth place among the world’s top 10 hotel chains in 2026, overtaken by OYO and Wyndham. Its hotel portfolio remained virtually stable over the year, growing by just 0.5%.
This limited growth conceals two opposing trends: in the United States, Choice continues to optimize its portfolio by removing lower-performing properties, resulting in a 2.9% decline in rooms. Internationally, however, its portfolio grew by 12.5% and is now approaching 160,000 rooms.
Choice Hotels is accelerating in Canada, Australia, China and Europe, where the integration of Zenitude Hôtel-Résidences nearly doubled its French portfolio.
Extended stay remains another major strategic priority for Choice Hotels.
10. BTH Hotels
Still in the Top 10 but some distance behind the biggest hotel chains, BTH Hotels grew its room portfolio by 7.0%. The group operates 7,802 hotels and 554,919 rooms in 2026.
Like H World and Jin Jiang, BTH continues to benefit from the considerable potential of the Chinese hotel market, where only around 42% of rooms belong to hotel chains, compared with more than 70% in the United States. This leaves substantial room for further consolidation by China’s major domestic hotel groups.
BTH’s development remains overwhelmingly concentrated in China.
Hotel brands: the full brand portfolio of each group
Each hotel group is made up of multiple brands — from luxury to economy, lifestyle to extended stay. These brand portfolios are a key part of their identity and growth strategy.To help you navigate the complex world of hotel branding, we’ve created a visual guide to the major brands under each hotel group featured in our ranking.
Hotel brands: when does more become too much?
The ranking of the world’s largest hotel groups is always impressive. But behind the race for scale, another trend is emerging: the number of hotel brands is exploding, making the hospitality landscape increasingly complex.Today, some hotel groups operate 20, 30 or even more than 40 different brands. This proliferation reflects a genuine growth strategy: reaching more market segments, facilitating hotel conversions and attracting new owners and franchisees.
But it also has its drawbacks:
- diluted brand identities,
- greater confusion for travelers,
- cannibalization between properties
- and increasing difficulty in creating a truly distinctive guest experience.
Studies also show that many new hotel brands continue to have very low unaided brand awareness, even several years after launch.
Faced with this proliferation, smaller hotel groups and independent hotels may have another card to play: greater agility, closer relationships with their guests and the ability to build more distinctive identities.
Because as hotel brands multiply, differentiation increasingly depends less on the name displayed above the entrance and more on the experience guests actually have.
The future of hospitality is being shaped now!
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