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Louvre Hotels Group has partnered with Bowo to offer a custom-developed web app and guest relationship management platform. A new approach that seeks to better respond to customer expectations, streamline the guest experience, and enrich its hotels’ offerings.

Recently designated 3rd-best guest app in the world, the Bowo platform brings together all the hotel's services into a single web application and provides complementary tools for hoteliers. This enables an enhanced guest experience and effective communication while generating additional revenue.

Thanks to this new solution, Louvre Hotels Group establishments are now able to offer their customers new services to improve their travel experience: a digital room directory, room service ordering, activity reservations, entertainment modules such as digital newspapers or city guides, as well as real-time reporting of any incidents encountered.

At a time when personalisation is a strong expectation for travellers, the Bowo platform also improves the service provided by the hotel, with more personalised communication to do with the customer's stay.

The digital tool does away with certain constraints that on-site staff usually face, so they can focus more on hospitality, service, and customer contact.

Although the partnership is recent, cooperation between Louvre Hotels Group and Bowo is not new. The startup created the web app used by Campanile Smart Lyon Est, the group's first 100% connected hotel in Europe, with the "Smart Inside" label.

Currently, a dozen of the group's hotels have installed the Bowo platform and thanks to this new agreement, the group will now be able to open up the solution to all its hotels.

"This partnership with Bowo is a new illustration of our digitalisation approach," said Nicolas Paepegaey, CTO at Louvre Hotels Group. "The Bowo web app technology not only improves the guest experience, but also streamlines and simplifies the work of our staff by providing a simple communication channel with reception and promoting our different products and services."

"We are happy to welcome Louvre Hotels Group as a preferred partner!" added Jon Cheniere, co-founder, and CEO of Bowo. "Guest relationship management is a key issue for the future of hospitality. Our ambition is to support our partners in their daily challenges but also on ambitious concepts such as 'Smart Inside,' which provides an innovative, connected, and environmentally conscious product."


About Louvre Hotels Group:

Louvre Hotels Group is a major stakeholder in the global hospitality industry, with a portfolio of over 1,600 hotels in 60 countries.

Its offering covers the complete range of 1 to 5 star hotels with the historical Louvre Hotels Group brands: Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Residences, Tulip Inn, and Première Classe, as well as the 5 brands of the Sarovar network in India, the Hotels & Préférence group, and the TemptingPlaces brand.
The group also has a distribution agreement with the Barrière group.

Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the world's second-largest hotel group.


About Bowo:

We are Bowo.

Our mission ?
To help all hospitality professionals offer a memorable and limitless guest experience.

As travellers are more demanding, more mobile, more connected than ever, we are convinced that the success and sustainability of hospitality professionals necessarily hinge on a guest experience that goes above and beyond expectations. We believe that technology can help create unique human experiences. The transformation of the whole industry is inevitable and we are here to facilitate it.

More specifically? We offer hotels and restaurants a guest relationship management platform that includes a custom-developed application. This application combines all of their services and offerings.

As a communication, upsell, entertainment and loyalty tool, our platform helps establishments to enhance the guest experience and generate additional revenue in a simple and intelligent way.

Our solutions are now in operation in over 600 hotels in 17 countries.

Do you want to know more about our solutions ? Request a demo by clicking here.

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